Mad About Cake Sdn Bhd (MAC) is a pioneering bakery brand in Malaysia, offering a wide range of custom cakes, cookies, and large-scale OEM production. With over two decades of experience, MAC has transformed the local bakery scene with innovation, premium quality, and meticulous craftsmanship. Led by award-winning pastry chefs, MAC is not just a bakery—it’s an experience. From exquisite wedding cakes to nationwide cookie distribution, MAC continues to set high industry standards and redefine how Malaysians enjoy baked goods.
1.Mad About Cake – A Journey of Excellence in Baking
MAC has built a stellar reputation in the bakery industry, guided by its founders, Chef Wan Noor Zamran and Chef Zam Akmal, whose expertise has shaped the brand’s growth.
1.1 The Founders & Their Expertise
- Chef Wan Noor Zamran has decades of experience, including serving as a Pastry Lecturer and working with Tabung Haji in Mecca during Hajj seasons.
- Chef Zam Akmal has received multiple accolades, including first runner-up in Hero Oven TV3 and a Gold Award in the Malaysia Cake Challenge.
- Their combined expertise has positioned Mad About Cake as a leading bakery brand in Malaysia.
1.2 Over 20 Years of Industry Experience
- MAC started as a small weekend business and has evolved into a national brand.
- The brand’s dedication to continuous improvement, research, and innovation has ensured its longevity and market dominance.
2. Premium Quality & Customization – Crafting Cakes That Tell Stories
MAC is renowned for crafting custom cakes that reflect personal styles, special moments, and unique celebrations.
2.1 Unparalleled Craftsmanship in Cake Design
- Every cake is an artistic masterpiece, handcrafted with precision and creativity.
- Specialized in wedding, birthday, and corporate cakes that cater to various themes and preferences.
2.2 Personalized Creations for Every Occasion
- Mad About Cake offers fully customizable cakes, ensuring each order is uniquely tailored.
- Options include classic buttercream cakes, fondant designs, and edible printed cakes.
3. Most Wanted Cookies (CMW®) – A Brand Loved Nationwide
Mad About Cake’s Most Wanted Cookies (CMW®) is a household name among cookie lovers in Malaysia, known for its delicious flavors and premium ingredients.
3.1 The Rise of CMW® – From Local to National Success
- Started as an in-house product and expanded to 200+ petrol stations across Malaysia.
- The demand for handcrafted, high-quality cookies contributed to its rapid growth.
3.2 Best-Selling Flavors That Customers Love
- Signature flavors include Chocolate Chip, Red Velvet, Oat & Raisin, Double Choc Chip, and Cookies & Cream.
- Crafted using premium, Halal-certified ingredients, ensuring consistent quality.
4. OEM Manufacturing – High-Quality Cookie Production for Businesses
Mad About Cake provides OEM (Original Equipment Manufacturer) services, allowing businesses to create and distribute their own cookie brands.
4.1 Large-Scale Production Capacity
- Produces 600,000 packs per year, ensuring high-volume fulfillment.
- Capable of custom orders, private labeling, and recipe adjustments.
4.2 Custom OEM Solutions for Brands
- Works with cafés, retailers, and corporate brands to develop exclusive cookies.
- Provides packaging and branding solutions to enhance product appeal.
5. Halal & Food Safety Compliance – Certified for Quality & Trust
Mad About Cake prioritizes food safety, hygiene, and Halal compliance, ensuring all products meet the highest industry standards.
5.1 Halal Assurance & Regulatory Compliance
- Certified with Halal Assurance System (HAS), MESTI, and Food Handling Certification.
- Uses 100% Halal-certified ingredients, maintaining the brand’s credibility.
5.2 Stringent Hygiene & Quality Control Measures
- Staff undergoes regular Halal and food safety training.
- Implementing strict quality control to prevent cross-contamination.
6. Strong Distribution Network – Making Premium Bakery Products Accessible
Mad About Cake’s strategic distribution ensures customers can easily access its products in retail stores, petrol stations, and online.
6.1 Expanding Across Retail & Petrol Stations
- Available in 10 Halal marts and 200+ petrol stations, increasing accessibility.
- Growing retail partnerships to expand nationwide availability.
6.2 The Convenience of Online Availability
- Offers e-commerce and social media sales, making it easier for customers to purchase.
- Ensures nationwide delivery with freshness guaranteed.
7. Brand Growth & Innovation – Investing in the Future of Baking
MAC remains ahead in the industry by investing in R&D, product innovation, and staff development.
7.1 Research & Development for Quality & Innovation
- Constantly refining recipes and introducing new product innovations.
- Utilizing customer feedback to enhance product offerings.
7.2 Education & Skill Development for the Team
- Providing continuous training to maintain high industry standards.
- Fostering a culture of learning and innovation among employees.
8. Social Media Presence – Engaging & Growing a Loyal Customer Base
With 143K+ followers on Facebook and Instagram, MAC effectively uses social media for marketing and customer engagement.
8.1 Building a Strong Digital Community
- Shares behind-the-scenes content, new product launches, and promotions.
- Engages with customers through interactive posts and giveaways.
8.2 Influencer & Community Collaborations
- Partners with influencers and bloggers to increase brand awareness.
- Uses customer testimonials and UGC (User-Generated Content) for credibility.
9. Strategic Partnerships – Expanding Business Opportunities
MAC collaborates with key industry players and government agencies to enhance its market position.
9.1 Partnering with Industry Leaders
- Works with BNI Ikon, MARDI, FAMA, MARA, and SMECorp to expand business operations.
- Leverages partnerships for funding, networking, and new market opportunities.
9.2 Growth Through Business Networks
- Strategic alliances help in scaling operations and maintaining industry leadership.
- Establishing long-term collaborations for sustainable growth.
MAC’s Unwavering Commitment to Baking Excellence
Mad About Cake Sdn Bhd continues to lead the bakery, confectionery, and OEM manufacturing industry with its commitment to quality, innovation, and excellence. From custom cakes to nationwide cookie distribution, MAC ensures its customers receive only the best. With a strong distribution network, certified food safety measures, and a rapidly growing brand presence, MAC is set to dominate the premium bakery industry in Malaysia and beyond.
